Argentina had just beaten the Netherlands to win the FIFA World Cup, Grease was the movie we all wanted to watch and Olivia Newton-John and John Travolta were top of the UK singles chart with “You’re the One That I Want”. What year was it? 1978 – June to be precise and it is a moment in time that will be forever etched in my memory because I had just purchased my first motorcycle – a gleaming yellow Yamaha FS1E- DX. Yes, those last two letters were vitally important. The disk brake version was the one to have – just ask anyone who had the standard “Fizzie” and watch them attempt to explain away their envy! For the princely sum of £220.00 I had my dream machine. Freedom and adventure beckoned; well immediate freedom was limited to the length of the path in my grandfather’s orchard – where I had to ride the Japanese wonder until I turned 16.
40 years later, after a poor track day I almost lost my mind in the car park at Donnington and came very close to purchasing a yellow, minter FSIE-DX for £8,000.00 yes EIGHT THOUSAND POUNDS! What lunacy was this? What made me even consider such a purchase? Why did my heart ache for something so old, so much? Was it just for the memories? Was it the fact that this yellow beauty was just like my first motorcycle? Was it because I wanted one day to point and tell my grandchildren “Yup, PopPops had one of these back in the day”? The answer is probably all of the above.
Guy, Chris and I discussed [argued] our first motorcycles at 5Four HQ back in the summer. Guy admitted freely that he loved his Gilera Enduro and Chris became misty eyed about his Garelli Tiger Cross. Imagine those two beauties lined up with my Fizzie – what a glorious trio that would make. Given the chance and finances permitting we all would buy our first motorcycle again in a heartbeat. We loved them and I bet we are not alone with that emotional attachment to our first motorcycle.
Reassuringly, we are not going soft, there is a body of evidence to support that a strong bond is often formed between an object and its owner [Belk 1988]. Kimonas Konstantelos and Nicolas Christakis published a paper in the International Journal of Motorcycles Studies that suggested objects give us a sense of origin, identity and direction; where we come from, who we are and where we are going. We develop emotional bonds with our belongings in three ways: mastership, the actual acquisition and the imagery and meaning that acquisition creates. That great feeling when you can control the thing, the purchase provides a sense of creation – the equivalent, according to Sartre [1943] of “building something” and the meaning, now you own one, of joining the cool motorcycle fraternity helps make sense of those feelings we have towards our first motorcycles.
I still feel a warm glow whenever I see a yellow Yamaha FSIE-DX. Like any first love – that first girlfriend met again after many years, the heart races, the gut somersaults and the lips move without the brain’s first gear properly engaged; “You look fabulous! Haven’t changed a bit, whatever happened to us? Why didn’t we stay together forever?” The answers are the same for motorcycle and girl; I wanted something faster, stronger and more sophisticated. That girlfriend would probably answer the same about me, yet damn! I wish that Fizzie and I were still together.
References
Emotional Management On Two Wheels. International Journal of Motorcycle Studies. Volume 14. 2018. www.motorcyclestudies.org
FS1E-DX image thanks to Dave’s Bike Brochures.
Gilera Enduro image thanks to The Marquis website.
Garelli Tiger Cross image thanks to mondo50cc website.
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Chris Witham